Monday, 12 March 2012

Case Study 2: Copyright


The fake Apple stores in China
Apple is considered one of the most famous stores with one of the most recognized brands in the world. Recently in China there has been a discovery of five fake Apple Stores, one located in Kunming, two in Beijing and the other two in Shanghai. In these stores they sell fake Apple products and they use the brand name and logo. The products are also sold at the same prices as advertised on Apple's website. A blogger had spoken with the staff members at one of the stores and the person appeared to believe that he/she were Apple’s employees. 
Two of these stores were told to shut down, but they aren't being forced to close because of piracy or copyright violation, they’re being told to shut down because they didn't have official business permission.

China is generally poor, and the lack of regulation makes unauthorized production possible. Although the country has taken some steps to enforce Intellectual property rights in supposedly prohibits companies from copying, there are still many stores selling fake products.  

In this case the crime committed is a copyright violation, having the of use the name, logo and design of the brand replicated and using it as theirs.

In Europe copyright is better controlled but it can also happen, in China these things still happen more often because of the laws are not being properly enforced.     

Images of the fake Apple stores in China:

2 comments:

  1. A great example Elsa, the interesting thing is that there are still some fake Apple stores in China that they are trying to close!
    Regards
    Paolo.

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  2. China indeed lacks in everything, they still do live in communist country. That is why distributors and business owners look for workforce that is cheap. What comes to my mind though is why didn't apple register their trademark globally, cause otherwise they would of shut these kind of stores straight away. Again, people loose on a quality and the trust - negatives of this kind of market.

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